Responsible for providing strategic and operational leadership and support, the key responsibilities of the role include:
Business planning and implementation
- Take responsibility for understanding the different practice group offerings within the firm and explore ways to cross-sell the Greater China work into other areas of the firm (and vice versa)
- Coordinate implementation of the Stephenson Harwood Wei Tu China Association's business development plan
- Develop a strategic, cross-practice approach to the association in Shanghai and Guangzhou, working in conjunction with relevant members of the GC BD team and other key stakeholders
- Support and drive firm-wide or regional BD initiatives as appropriate, develop marketing communications and campaigns to profile the firm's sector offering/group in the external marketplace
Pitches, proposals and tender submissions
- Delivery of high-quality and impactful bids and proposals, working alongside the wider international business development team
- Spearhead the pitching process across GC offices and support the global team for pitches production
- Collaborate with all of teams involved in delivering bids (including lawyers, pricing, innovation, risk and responsible business teams), ensuring client-focused solutions that are tailored for a successful outcome
- Develop strong key selling messages for the practice, to be deployed consistently in pitches and submissions
- Driving bid feedback, collect and share client insights
- Monitor the updating and maintaining of pitch support material for the practice group including credentials, pitch templates and CVs
Marketing literature
- Working with EAs to create, amend and update profile sheets/CVs for lawyers, maintaining and updating the profile sheet log
- Liaising with designer/studio in based in London to support the production of marketing collateral
- Managing reception area displays of marketing literature
- Proofreading of marketing literature
- Uploading and maintaining documents on the Intranet (QUEST)
Legal directories and awards submissions
- Managing directory submissions, ensuring deadlines for entry are met and all the relevant information is supplied
- Drafting awards and legal directory submissions and preparing referee spreadsheets
- Maintaining and updating the directories log
- Co-ordinating research interviews - liaising with the partners and the external researchers, building good relationships, providing the partners with all the necessary/relevant information, dealing with queries and last-minute requests for information, scheduling/rescheduling appointments, booking rooms and conference calls
- Updating rankings and commentary documents (including profile sheets) for practice groups following publication
Client relationship management
- Keep abreast of client issues to enable proactive identification of business opportunities
- Working with the GC BD team & talent development team to support the development of client relationship skills of the lawyers
- Undertake client research and analysis as required
- Support the implementation of the global key client programme, including potentially taking CRM responsibility for one or more clients
- Liaise with lawyers on articles for external publications and with PSLs and knowledge management on content for client materials.
- Creating, managing and quality controlling marketing lists for newsletter mailshots and event invitations via the firm’s InterAction system
Internal and external communications, social media platforms
- Managing the firm’s WeChat account including drafting (in Chinese), typesetting, and design of all contents on WeChat. Also work with Wei Tu team to update their respective WeChat account
- Work with lawyers and London communication team to managing information going on to the website, QUEST (intranet) and newsletters, including simple Chinese/English translations
- Act as the primary person in preparing briefing notes, newsletters and the distribution of materials for Greater China offices
- Work with the London BD team on maintaining SH website Chinese information
Events
- Assisting practice groups with all events, including client seminars and social events in Greater China
- Monitor events budget and ensure suggested BD spend is within pre-approved budget
- Co-ordinating sponsorships and partnerships
General BD team co-ordination and support
- Be a BD representative at practice group meetings to share BD best practices, market knowledge, client insights and current activities
- Creating, managing and quality controlling marketing lists via the firm's CRM system (InterAction) for BD activities, such as newsletter mailshots and event invitations
- Conduct research on existing and prospective clients, competitor's activity and industry or regionals trends
- Stay attuned to news and business developments that may impact the practice/industry and apply that knowledge to identify opportunities for promoting the firm
- Checking presentations for brand compliance and making amends/recommendations as appropriate
- Updating various practice group related memberships and directory listings
- Work closely with the Wei Tu team for Chinese translations of BD work
- Maintaining order of the BD storage space and keeping a log of items stored
- Assisting global BD teams with requests for information and marketing literature
- Working closely with international BD teams and ensuring they are kept up to date with upcoming projects
- Ability to expertly navigate and utilise Vuture, InterAction and the pitch tool in Word and PowerPoint